Crealy Theme Park and Resort
Crealy Theme Park and Resort operates two theme parks in the southwest of England. The Crealy group entertains over ¾ million visitors every year.
How Crealy Theme Park & Resort Streamlined Workforce Management with RotaOne
About Crealy Theme Park & Resort
Crealy Theme Park & Resort is a multi-award-winning family adventure park & resort near Exeter in Devon, home to over 60 rides and attractions. The park also has lodges and a campsite on the Crealy Meadows site.
Workforce Overview
Crealy employs approximately 250 staff, rising to over 500 during peak holiday periods. Staff ages range from 15 to 68, covering multiple departments across a large site.
The Challenge
Crealy faced several challenges with time & attendance, staff planning, and workforce management:
- They needed a fast method to onboard staff onto the system without double entry to payroll
- Managers needed to issue rotas in advance with very seasonal staffing levels
- Clear oversight was required for HR
- Staff needed advance communication of their shifts and days
- Holiday approvals had to be quick and simple
- Staff needed multiple clock-in locations across the large park
- Managers required an easy way to confirm hours worked
- All information needed to link seamlessly with payroll
Why RotaOne
Although Crealy was already using Rota Horizon, they needed more than a basic time and attendance system. They wanted a single interface that worked for both managers and staff. Their key requirements included:
- A secure, easy way for staff to clock in – they have found the mobile app has been excellent
- Better communication of future rotas to staff
- Ability for managers to view key information away from their desks
- More clock-in locations, closer to departmental areas
- Ability for some staff to clock in offsite
- Easier methods to book and approve holidays without paper or spreadsheets
- Quick rota planning using eight different shift patterns for low to high season
As the team noted:
“While many systems handle salaried or fixed staff, few provide such a comprehensive solution for hourly employees.”
The Solution
RotaOne addressed all of Crealy’s challenges. Using mobile phones for most staff brought significant benefits, and managers gained clear oversight of a complex, seasonal workforce.
Key Benefits
- Greater control for managers over a very dynamic process
- User-friendly methods for staff to interact with the system
- Efficient communication of shifts, hours, and holiday approvals
Support from Thinking Software
Crealy praised the Thinking Software Support Team, highlighting that they were:
- Fast to respond to any queries or issues
- Attentive to the user’s perspective, taking time to understand their needs
- Open to improvements, actively considering suggestions
- Prompt in providing workable solutions to any problems
The Result
When asked if they would recommend RotaOne, Crealy doesn’t hesitate:
“Absolutely – it is at the forefront of any Time and Attendance system we see.”
Staff and managers now enjoy a reliable, mobile-friendly platform that easily handles the demands of a large, seasonal workforce.
In one sentence:
“Friendly, knowledgeable, prompt, with the ability to understand the needs of a user.”
Steve Carthew
Director
Crealy Theme Park and Resort
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